Innovative Database Solutions partners with our clients to provide quality, relevant data to drive successful direct marketing campaigns. Our company was founded on the knowledge that there is more to building a list than just determining the broad based target demographic. We begin the process by educating clients about the myriad variety of available lists. Then we carefully examine their current databases to tightly define their key list criteria. After analyzing that data we can build programs that best utilize postal and email marketing channels which enables our clients to execute relevant, highly-personalized, cross-channel marketing campaigns which can be continually refined through response, profile, and propensity to buy analysis.