No one really likes competition. Okay, well maybe some do. But for the rest of us, it can be a real headache. Figuring out strategies, devising counter-strategies, etc. Difficult stuff… But looking at competition in a more positive light; it forces you to be better. It forces you to look inward at your business; strengths,…
DetailsWe’ve touched on this topic a bit in the past, but now it’s time to dive all the way in! This month we’re discussing some of the best strategies to create a successful e-commerce presence. (And no surprise, data is going to be a common thread throughout) Let’s get started! Online Platform and Data Collection …
DetailsCustomer retention is pretty important. In fact it’s REALLY important! Customers tend to be more fluid in the modern-day than they were in the past. It’s not that they don’t like your brand, but it’s just that there’s more options than EVER. So if you’re not consistently engaging them, they’ll find someone who will… But…
DetailsBusinesses fail for a myriad of reasons. And those reasons change depending on industry, the age of the company, internal affairs, etc, etc. But what we’ve learned as a database marketing company, and working with client after client, is that identifying issues before they happen is the best way to solve them. So that’s what…
DetailsBig businesses use data…A lot. (94% of enterprises say data is essential to business growth) Data has helped to propel the major companies of the world into a new way of doing business over the last 20 years. But what about small businesses? Can data have the same transformational effect on smaller companies? The answer…
DetailsBuilding a successful company is pretty hard, in fact it’s REALLY hard! So how do you build a successful brand identity to pair with what you’ve made…? That’s what we’ll be discussing in this month’s blog! We’ll dive into the Who, What, and Why of business, and how a little bit of data can go…
DetailsThe bond between a business and its audience isn’t something to be taken lightly. Loyal consumers aren’t easy to find! So when the opportunity to grow closer to your audience arises, SEIZE IT! But what if you could create opportunities to deepen the relationship with your customer organically? Using information that’s already available? Enter relationship…
DetailsThe start of a new year means a lot of different things. New routines, new goals, new strategies…For business owners, building new strategies at the beginning of the year isn’t an option. It’s a necessity. The digital world is an ever-changing one, and last year’s strategy just might not have the same effect it did…
DetailsThis year, we covered a lot in our blogs. We touched on a bunch of interesting topics to educate you on the world of database marketing! For our last blog of the year, it’s only right that we take a trip down memory lane and discuss our favorite blogs from 2021. All the topics we’ve…
DetailsWe live in a world of unpredictability. And the world of business is often the same, hard to predict. And this presents some challenges. Mainly, what’s going to happen next? Luckily for us, in the modern day, we have ways around this. With an unprecedented amount of data being recorded each year, we now have…
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