“Before you can enter a New Year, you should probably look back at the previous one” Okay, we made this quote up…But it makes a lot of sense doesn’t it? To be able to take a major step forward, at times you need to take a step back. So that’s why we’re using this month’s…
DetailsA wise man once said: “Timing is everything…” We don’t know who that wise guy was, but he made a great point! The validity of that statement even stretches to marketing. Being able to time your marketing/messaging is a large part of your marketing being successful…Or unsuccessful. This month’s blog is all about timing your…
DetailsIn the world of marketing there is no shortage of different strategies to try. Useful (and not so useful) marketing tactics are always being devised. But we’ve come to realize that there are several “truths” in the marketing world. Strategies that will continue to be useful…forever! One of these strategies? Targeting. Which in essence is…
DetailsDespite some of the specialized principles in the business world, there are a few universal truths that remain consistent regardless of industry, customer type, product, etc. One of those truths is that storytelling is a must You might think your business doesn’t qualify for this method of marketing, but it does! Because any company with…
DetailsNo one really likes competition. Okay, well maybe some do. But for the rest of us, it can be a real headache. Figuring out strategies, devising counter-strategies, etc. Difficult stuff… But looking at competition in a more positive light; it forces you to be better. It forces you to look inward at your business; strengths,…
DetailsWe’ve touched on this topic a bit in the past, but now it’s time to dive all the way in! This month we’re discussing some of the best strategies to create a successful e-commerce presence. (And no surprise, data is going to be a common thread throughout) Let’s get started! Online Platform and Data Collection …
DetailsCustomer retention is pretty important. In fact it’s REALLY important! Customers tend to be more fluid in the modern-day than they were in the past. It’s not that they don’t like your brand, but it’s just that there’s more options than EVER. So if you’re not consistently engaging them, they’ll find someone who will… But…
DetailsBusinesses fail for a myriad of reasons. And those reasons change depending on industry, the age of the company, internal affairs, etc, etc. But what we’ve learned as a database marketing company, and working with client after client, is that identifying issues before they happen is the best way to solve them. So that’s what…
DetailsBig businesses use data…A lot. (94% of enterprises say data is essential to business growth) Data has helped to propel the major companies of the world into a new way of doing business over the last 20 years. But what about small businesses? Can data have the same transformational effect on smaller companies? The answer…
DetailsBuilding a successful company is pretty hard, in fact it’s REALLY hard! So how do you build a successful brand identity to pair with what you’ve made…? That’s what we’ll be discussing in this month’s blog! We’ll dive into the Who, What, and Why of business, and how a little bit of data can go…
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