Do you know what’s difficult? Building relationships?
The reason why is often to do with a lack of information.
But luckily data can solve that problem! In this month’s blog we’ll detail a few of our most useful solutions to help build deeper relationships with your target audience.
Let’s get started!
Appending – Building Customer Profiles
One of the first steps to building up a connection with your target audience(s) is…knowing who they are!
By appending customer data we form a holistic picture of your customer. Beyond the basics of name and email address, we can create a tangible profile of your ideal customer.
This alignment flows right into your various marketing channels (making a multi-channel strategy MUCH easier).
(58% of consumers respond more positively to brands that deliver messages through multiple channels.)
What could more complete datasets on your customer improve?
Segmentation – Organize and Prioritize
“Divide and Conquer” is a common cliche, but in the world of business its value is tangible.
Segmentation provides clarity by dividing your target market into smaller groups based on shared characteristics. And aiding you with this process is one of our specialities!
Here’s a few options:
Geographic: Dividing audiences based on shared location or region.
Demographic: Shared life characteristics like age, race, income, etc
Psychographic: Building groups based on likes/dislikes, opinions, and actions.
And just in case you aren’t sold, some marketers report segmentation contributing to as much as a 20% increase in ROI.
Not bad!
Data Modeling – Making Sense of It All
Along with building relationships, quantifying value is also a part of creating an engaging business. But as any business-owner knows, appealing to all audiences is impossible…
That’s where data modeling comes in!
Using a full suite of marketing tools, we analyze your potential market and identify the highest-value audiences with a higher likelihood of responding to your marketing (and using your product or service).
This drives higher response rates and lowers new customer acquisition costs.
Throw in a robust suite of reports for visualization, and you have a powerful tool!
Click here to download a sample copy of our Data Modeling Report.
(you won’t regret it)
Conclusion
If customer relationships have been a challenge for your business, there’s solutions to help!
These are a few prominent ones that have been impactful for other businesses, but there’s more! Get in touch to learn more about the innovative solutions we can create for you…
-The IDS Team
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