Data hygiene is, to data geeks, a way of describing data that is considered “clean” by being relatively error-free. Dirty data refers to a number of errors in your database, including duplicate records, incomplete or outdated data, and improper parsing of record fields. So—why is data hygiene important? And how will that help your email…
Behavioral data is a useful marketing tool because it does what the human mind cannot do alone. Behavioral data is a nerdy way of compiling all the interesting facts of who we are and what we do, and translating it into an analytical, statistical representation of human actions observed and recorded. These behaviors are usually…
Justin Hamilton is the founder and owner of Innovative Database Solutions, and his introductory blog post will give you an idea about who we are, what we do, and why we stand behind our work in direct marketing, database solutions, and ways to boost your sales with such a commitment to excellence. A History in…