When devising the best marketing strategy, most businesses struggle with the same things. Reliable information Budget constraints Channel selection But what if there was a way to counteract these obstacles to make marketing efforts easier? Enter data appending. A process to supplement missing consumer information with additional data from another database or external sources. In…
In contrast to how it may feel at times, there’s an audience for your product/service. You just need to find them. That’s the hard part… The question many marketers (and businesses on a whole) are constantly asking: How do I find my target market? One of the first steps of answering that question is finding…
Unfortunately, It’s not always easy to connect with your consumers. And often, it’s not from a lack of effort. Rather, the landscape of customer relationships has changed dramatically. Even the businesses with best intentions fall out of touch with their audience, struggle to maintain brand loyalty, or lack the processes to regularly collect meaningful data. …
B2B marketers are constantly trying to find new, innovative ways to attract their ideal customer. What does that incessant search mean for traditional marketing approaches? Gone forever? The answer is a resounding NO! Instead, the traditional approaches are changing to suit the needs/preferences of the audience. In this month’s blog we’ll highlight how certain marketing…
A New Year is here, and with it comes new considerations for how best to optimize. Artificial intelligence, automation, the list goes on and on… How about a reinvestment into actionable consumer data? It may sound obvious, but reliable consumer data is poised to have a real impact on connecting with your audience. Let’s start…
Last month we covered the basics of retargeting. What it can do, why businesses use it, and what it could mean for your business in 2025 and beyond. (In case you missed it – click here!) This month we’re giving you an early Christmas to give you the edge on the competition in 2025… Starting…
Any business in today’s world knows converting members of your target audience to actual customers is hard work….really hard work. But maybe there’s a way to make this effort a bit easier…? In this month’s blog we’re discussing the art of retargeting! A process to capitalize on website visitors and convert them into full-fledged customers…
How do you know when you’ve reached success…? Businesses typically define this by revenue, employee headcount, or some other classic metric. How about email success?. Every business has email marketing in one way or another, but there are some things that can make YOU stand out from the crowd and in turn make your business…
Some pairings just feel…right. Batman and Robin. Sherlock and Watson. Kirk and Spock. But outside of fictional characters, this rule holds true in the business world. Once you find the right synergy, things get easier. With that in mind, we’re talking about multi-channel marketing this month! How do you find the right channels? Correct messaging?…
Being a business in 2024 is…a challenge. Industries are changing faster than ever, new competitors overnight, resource constraints and socioeconomic pressures… These trends, and others, are causing savvy business-owners to look in the mirror and ask: “What do my customers want?” Or more accurately, “Why do customers want (or not want) to do business with…