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Jan92025

Getting Personal: Consumer Data in 2025

Test CategoryBy Justin HamiltonJanuary 9, 2025

A New Year is here, and with it comes new considerations for how best to optimize. Artificial intelligence, automation, the list goes on and on… How about a reinvestment into actionable consumer data?  It may sound obvious, but reliable consumer data is poised to have a real impact on connecting with your audience.  Let’s start…

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Dec32024

Retargeting: Accelerating Marketing Campaigns

Test CategoryBy Justin HamiltonDecember 3, 2024

Last month we covered the basics of retargeting. What it can do, why businesses use it, and what it could mean for your business in 2025 and beyond. (In case you missed it – click here!) This month we’re giving you an early Christmas to give you the edge on the competition in 2025… Starting…

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Nov52024

Retargeting: How to Optimize Potential Clients

DocumentsBy Justin HamiltonNovember 5, 2024

Any business in today’s world knows converting members of your target audience to actual customers is hard work….really hard work. But maybe there’s a way to make this effort a bit easier…? In this month’s blog we’re discussing the art of retargeting! A process to capitalize on website visitors and convert them into full-fledged customers…

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Oct42024

4 Tips for Successful Email Campaigns

DocumentsBy Justin HamiltonOctober 4, 2024

How do you know when you’ve reached success…? Businesses typically define this by revenue, employee headcount, or some other classic metric.  How about email success?. Every business has email marketing in one way or another, but there are some things that can make YOU stand out from the crowd and in turn make your business…

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Sep62024

4 Keys To Multichannel Marketing in 2024

Test CategoryBy Justin HamiltonSeptember 6, 2024

Some pairings just feel…right.  Batman and Robin. Sherlock and Watson. Kirk and Spock. But outside of fictional characters, this rule holds true in the business world. Once you find the right synergy, things get easier. With that in mind, we’re talking about multi-channel marketing this month!  How do you find the right channels? Correct messaging?…

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Jul292024

Customer Personas and Building Your Audience

Test CategoryBy Justin HamiltonJuly 29, 2024

Being a business in 2024 is…a challenge. Industries are changing faster than ever, new competitors overnight, resource constraints and socioeconomic pressures… These trends, and others, are causing savvy business-owners to look in the mirror and ask: “What do my customers want?” Or more accurately, “Why do customers want (or not want) to do business with…

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Jun12024

3 Data Solutions to Build Customer Relationships

Test CategoryBy Justin HamiltonJune 1, 2024

Do you know what’s difficult? Building relationships? The reason why is often to do with a lack of information.  But luckily data can solve that problem! In this month’s blog we’ll detail a few of our most useful solutions to help build deeper relationships with your target audience. Let’s get started! Appending – Building Customer…

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Apr262024

4 Data Challenges…And How to Solve Them

DocumentsBy Justin HamiltonApril 26, 2024

Every organization is facing data challenges, in one way or another. But as obstacles arise, so do flexible solutions to overcome them! Our blog this month will detail a few of the most prominent challenges businesses face in relation to data, as well as our recommendations. We guarantee there will be something in this post…

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Mar292024

Retail Reliability: Brick and Mortar in 2024

Test CategoryBy Justin HamiltonMarch 29, 2024

In a world dominated by e-commerce and online experiences, many view brick-and-mortar locations as an afterthought. But these physical stores might not be as “obsolete” as you think… On the contrary, physical businesses are in a position of power in 2024 (and beyond). In fact, there are some tactics you can only employ with the…

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Mar22024

Customer Connections: Building Momentum With Meaningful Messaging

Test CategoryBy Justin HamiltonMarch 2, 2024

How do you build a relationship? Typically it takes: time, consistent interactions, and genuine connection.  But how can you quickly build a relationship with your customer?  Our blog this month will answer that question (and others) Let’s get started! Customer Relationships 101 Before we get into the art of building a relationship with your ideal…

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