Marketing, for many businesses, is a hassle. Costly, time-consuming, and overall just difficult. But here’s a little secret…It doesn’t have to be. There are innovative approaches to your marketing challenges that are quick to implement, customizable, and customer-friendly! And in this blog we’re going to tell you about a few that you can take advantage…
DetailsAs the year draws to a close, it’s a good time to reflect on trends from the last year. Specifically, the most popular topics that made a difference in the world of database marketing! Through our blog, social media, and of course working directly with clients, we’ve gotten a good sense of what strategies moved…
DetailsThe end of the year is around the corner, which means it’s time to get ready for 2024… But there’s still a little time left – what should you do with it? On this month’s blog we’re detailing a few marketing strategies to consider in the next 2 months. Getting started with one of these…
DetailsThe world of business is competitive. So much so that the challenges popping up are growing increasingly difficult to manage. Businesses that can’t handle the growing pressures (societal, regulatory, etc) continue to fall. But there is a way forward. Marketing departments are tasked with growing market share and keeping audiences engaged in the latest products/services…
DetailsThe importance of interesting and engaging marketing is at an all-time high. Loyal customers are scarce, marketing that can hold the attention of its viewers is more important than ever. How is this being done most frequently? Through multichannel marketing. (The use of several media channels for spreading marketing messages.) But within this use of…
DetailsAs we enter the third quarter of 2023, what better time to discuss a few of the best marketing strategies to employ over the next 5 months!? As database marketers, we stay abreast of the best solutions for the most complicated marketing challenges. And in this blog we’ll share some of the most exciting things…
DetailsAs marketing strategy has evolved over the last 10 years, the concept of multi-channel marketing has become more ubiquitous. The concept, on its face, is simple. By using multiple marketing channels (email marketing, digital advertising, social media, direct mail, etc) your business can engage potential customers wherever they may be. But this brand of marketing…
DetailsWhat does it take to efficiently target in 2023? Quite a bit! It means research into identifying who your ideal customer is, where they are, what messaging they respond to, the best marketing vehicle to utilize, etc… So with this in mind, data modeling is here to assist! In this month’s post we’ll dive into…
DetailsHave you ever heard the saying: “Less is more” It can apply to a wide range of things, and marketing budgets are one of them! With good data insights and the right partner, your business can maximize your marketing, without breaking the bank. And this month we’ll illustrate how a database marketing approach will help…
DetailsCustomers in today’s world are fickle. Your business could be their favorite one day, and the next day…Not so much. So what can you do? Adapt! Using data you can make your business flexible enough to identify and respond to whatever shifts your target audience may throw at you. And as the resident data experts…
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