As marketing strategy has evolved over the last 10 years, the concept of multi-channel marketing has become more ubiquitous. The concept, on its face, is simple. By using multiple marketing channels (email marketing, digital advertising, social media, direct mail, etc) your business can engage potential customers wherever they may be. But this brand of marketing…
DetailsWhat does it take to efficiently target in 2023? Quite a bit! It means research into identifying who your ideal customer is, where they are, what messaging they respond to, the best marketing vehicle to utilize, etc… So with this in mind, data modeling is here to assist! In this month’s post we’ll dive into…
DetailsHave you ever heard the saying: “Less is more” It can apply to a wide range of things, and marketing budgets are one of them! With good data insights and the right partner, your business can maximize your marketing, without breaking the bank. And this month we’ll illustrate how a database marketing approach will help…
DetailsCustomers in today’s world are fickle. Your business could be their favorite one day, and the next day…Not so much. So what can you do? Adapt! Using data you can make your business flexible enough to identify and respond to whatever shifts your target audience may throw at you. And as the resident data experts…
Details“Before you can enter a New Year, you should probably look back at the previous one” Okay, we made this quote up…But it makes a lot of sense doesn’t it? To be able to take a major step forward, at times you need to take a step back. So that’s why we’re using this month’s…
DetailsA wise man once said: “Timing is everything…” We don’t know who that wise guy was, but he made a great point! The validity of that statement even stretches to marketing. Being able to time your marketing/messaging is a large part of your marketing being successful…Or unsuccessful. This month’s blog is all about timing your…
DetailsIn the world of marketing there is no shortage of different strategies to try. Useful (and not so useful) marketing tactics are always being devised. But we’ve come to realize that there are several “truths” in the marketing world. Strategies that will continue to be useful…forever! One of these strategies? Targeting. Which in essence is…
DetailsDespite some of the specialized principles in the business world, there are a few universal truths that remain consistent regardless of industry, customer type, product, etc. One of those truths is that storytelling is a must You might think your business doesn’t qualify for this method of marketing, but it does! Because any company with…
DetailsNo one really likes competition. Okay, well maybe some do. But for the rest of us, it can be a real headache. Figuring out strategies, devising counter-strategies, etc. Difficult stuff… But looking at competition in a more positive light; it forces you to be better. It forces you to look inward at your business; strengths,…
DetailsWe’ve touched on this topic a bit in the past, but now it’s time to dive all the way in! This month we’re discussing some of the best strategies to create a successful e-commerce presence. (And no surprise, data is going to be a common thread throughout) Let’s get started! Online Platform and Data Collection …
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