As marketers we have a lot of tools at our disposal (click here to see some of IDS’). But within these tools, we also have to pay close attention to how we use them. One of the most important parts of this? Quality marketing efforts with a personal touch over impersonal, untargeted large scale efforts. …
DetailsSome forms of marketing just never go away. Email marketing is one of those. Since the early 2000s, when email became a widespread method of communication, businesses have used it to promote their products and services. (Fact: 81% SMBs still rely on email as their primary customer acquisition channel, and 80% for retention) And in…
DetailsIn-person retail business has been up and down throughout the past year. In 2020, online sales surged ahead due to the pandemic, but in the second half of 2021, things have changed. With COVID cases lessening throughout the U.S, brick and mortar businesses are racking their brains on how to capitalize on new audiences. And…
DetailsMarketing is a multifaceted discipline. Businesses can use marketing to compete in a wide array of fields: price, promotion, product attributes, etc. No matter what area of marketing your business chooses to focus on, it all revolves around customers. The customer’s wants and needs is the ultimate driver for marketing decisions. That being the case,…
DetailsLet’s talk Psychographics! The process of finding out more about your customers can be a difficult one (relationships aren’t formed overnight after all). But “difficult” doesn’t mean impossible. There are a few steps you can take that’ll help you understand your audience, and also help your audience grow closer to your business! What are Psychographics?…
DetailsThe perfect email… Well-written, interesting subject matter, fast-loading images. It’s perfect. But for whatever reason, it doesn’t get opened. The hard work you’ve put into the email to tell your customers (or potential ones) about something important doesn’t get seen whatsoever. Why? It’s most likely because a small, but important, step of the email writing…
DetailsData hygiene is, to data geeks, a way of describing data that is considered “clean” by being relatively error-free. Dirty data refers to a number of errors in your database, including duplicate records, incomplete or outdated data, and improper parsing of record fields. So—why is data hygiene important? And how will that help your email…
DetailsBehavioral data is a useful marketing tool because it does what the human mind cannot do alone. Behavioral data is a nerdy way of compiling all the interesting facts of who we are and what we do, and translating it into an analytical, statistical representation of human actions observed and recorded. These behaviors are usually…
DetailsJustin Hamilton is the founder and owner of Innovative Database Solutions, and his introductory blog post will give you an idea about who we are, what we do, and why we stand behind our work in direct marketing, database solutions, and ways to boost your sales with such a commitment to excellence. A History in…
Details
