When devising the best marketing strategy, most businesses struggle with the same things. Reliable information Budget constraints Channel selection But what if there was a way to counteract these obstacles to make marketing efforts easier? Enter data appending. A process to supplement missing consumer information with additional data from another database or external sources. In…
Any business in today’s world knows converting members of your target audience to actual customers is hard work….really hard work. But maybe there’s a way to make this effort a bit easier…? In this month’s blog we’re discussing the art of retargeting! A process to capitalize on website visitors and convert them into full-fledged customers…
How do you know when you’ve reached success…? Businesses typically define this by revenue, employee headcount, or some other classic metric. How about email success?. Every business has email marketing in one way or another, but there are some things that can make YOU stand out from the crowd and in turn make your business…
Every organization is facing data challenges, in one way or another. But as obstacles arise, so do flexible solutions to overcome them! Our blog this month will detail a few of the most prominent challenges businesses face in relation to data, as well as our recommendations. We guarantee there will be something in this post…
The world of business is competitive. So much so that the challenges popping up are growing increasingly difficult to manage. Businesses that can’t handle the growing pressures (societal, regulatory, etc) continue to fall. But there is a way forward. Marketing departments are tasked with growing market share and keeping audiences engaged in the latest products/services…
The importance of interesting and engaging marketing is at an all-time high. Loyal customers are scarce, marketing that can hold the attention of its viewers is more important than ever. How is this being done most frequently? Through multichannel marketing. (The use of several media channels for spreading marketing messages.) But within this use of…
Have you ever heard the saying: “Less is more” It can apply to a wide range of things, and marketing budgets are one of them! With good data insights and the right partner, your business can maximize your marketing, without breaking the bank. And this month we’ll illustrate how a database marketing approach will help…
In the world of marketing there is no shortage of different strategies to try. Useful (and not so useful) marketing tactics are always being devised. But we’ve come to realize that there are several “truths” in the marketing world. Strategies that will continue to be useful…forever! One of these strategies? Targeting. Which in essence is…
Despite some of the specialized principles in the business world, there are a few universal truths that remain consistent regardless of industry, customer type, product, etc. One of those truths is that storytelling is a must You might think your business doesn’t qualify for this method of marketing, but it does! Because any company with…
No one really likes competition. Okay, well maybe some do. But for the rest of us, it can be a real headache. Figuring out strategies, devising counter-strategies, etc. Difficult stuff… But looking at competition in a more positive light; it forces you to be better. It forces you to look inward at your business; strengths,…