SAMPLE MODELING REPORT

Connecting The Dots: Data Appending in 2025

When devising the best marketing strategy, most businesses struggle with the same things. Reliable information Budget constraints  Channel selection But what if there was a way to counteract these obstacles to make marketing efforts easier? Enter data appending.  A process to supplement missing consumer information with additional data from another database or external sources. In…

Retargeting: How to Optimize Potential Clients

Any business in today’s world knows converting members of your target audience to actual customers is hard work….really hard work. But maybe there’s a way to make this effort a bit easier…? In this month’s blog we’re discussing the art of retargeting! A process to capitalize on website visitors and convert them into full-fledged customers…

4 Tips for Successful Email Campaigns

How do you know when you’ve reached success…? Businesses typically define this by revenue, employee headcount, or some other classic metric.  How about email success?. Every business has email marketing in one way or another, but there are some things that can make YOU stand out from the crowd and in turn make your business…

3 Marketing Challenges and How to Overcome Them

The world of business is competitive. So much so that the challenges popping up are growing increasingly difficult to manage. Businesses that can’t handle the growing pressures (societal, regulatory, etc) continue to fall. But there is a way forward. Marketing departments are tasked with growing market share and keeping audiences engaged in the latest products/services…

5 Reasons to Invest In Modeling & Targeting

In the world of marketing there is no shortage of different strategies to try. Useful (and not so useful) marketing tactics are always being devised. But we’ve come to realize that there are several “truths” in the marketing world. Strategies that will continue to be useful…forever! One of these strategies? Targeting. Which in essence is…