We’ve touched on this topic a bit in the past, but now it’s time to dive all the way in! This month we’re discussing some of the best strategies to create a successful e-commerce presence. (And no surprise, data is going to be a common thread throughout) Let’s get started! Online Platform and Data Collection …
This year, we covered a lot in our blogs. We touched on a bunch of interesting topics to educate you on the world of database marketing! For our last blog of the year, it’s only right that we take a trip down memory lane and discuss our favorite blogs from 2021. All the topics we’ve…
We live in a world of unpredictability. And the world of business is often the same, hard to predict. And this presents some challenges. Mainly, what’s going to happen next? Luckily for us, in the modern day, we have ways around this. With an unprecedented amount of data being recorded each year, we now have…
“Customers don’t grow on trees.” We’ve all heard that expression before. But if they don’t grow on trees, or miraculously appear out of thin air, where do you find them? That’s what we’re here to discuss. In a time where even the most established businesses have been shaken to the core, it’s time to figure…
Businesses across all industries have critically assessed their marketing presence this year. One glaring reason for this is to decide whether or not to invest into new marketing strategies, and if so, what value it can bring. As a result of this, B2B businesses are taking a hard look at their marketing strategy for 2021…
As marketers we have a lot of tools at our disposal (click here to see some of IDS’). But within these tools, we also have to pay close attention to how we use them. One of the most important parts of this? Quality marketing efforts with a personal touch over impersonal, untargeted large scale efforts. …
Some forms of marketing just never go away. Email marketing is one of those. Since the early 2000s, when email became a widespread method of communication, businesses have used it to promote their products and services. (Fact: 81% SMBs still rely on email as their primary customer acquisition channel, and 80% for retention) And in…
In-person retail business has been up and down throughout the past year. In 2020, online sales surged ahead due to the pandemic, but in the second half of 2021, things have changed. With COVID cases lessening throughout the U.S, brick and mortar businesses are racking their brains on how to capitalize on new audiences. And…
Let’s talk Psychographics! The process of finding out more about your customers can be a difficult one (relationships aren’t formed overnight after all). But “difficult” doesn’t mean impossible. There are a few steps you can take that’ll help you understand your audience, and also help your audience grow closer to your business! What are Psychographics?…
The perfect email… Well-written, interesting subject matter, fast-loading images. It’s perfect. But for whatever reason, it doesn’t get opened. The hard work you’ve put into the email to tell your customers (or potential ones) about something important doesn’t get seen whatsoever. Why? It’s most likely because a small, but important, step of the email writing…