Campaign Prep

3 Advantages of A Consumer Database

Unfortunately, It’s not always easy to connect with your consumers. And often, it’s not from a lack of effort. Rather, the landscape of customer relationships has changed dramatically. Even the businesses with best intentions fall out of touch with their audience, struggle to maintain brand loyalty, or lack the processes to regularly collect meaningful data.  …

Getting Personal: Consumer Data in 2025

A New Year is here, and with it comes new considerations for how best to optimize. Artificial intelligence, automation, the list goes on and on… How about a reinvestment into actionable consumer data?  It may sound obvious, but reliable consumer data is poised to have a real impact on connecting with your audience.  Let’s start…

4 Keys To Multichannel Marketing in 2024

Some pairings just feel…right.  Batman and Robin. Sherlock and Watson. Kirk and Spock. But outside of fictional characters, this rule holds true in the business world. Once you find the right synergy, things get easier. With that in mind, we’re talking about multi-channel marketing this month!  How do you find the right channels? Correct messaging?…

Customer Personas and Building Your Audience

Being a business in 2024 is…a challenge. Industries are changing faster than ever, new competitors overnight, resource constraints and socioeconomic pressures… These trends, and others, are causing savvy business-owners to look in the mirror and ask: “What do my customers want?” Or more accurately, “Why do customers want (or not want) to do business with…