4 Keys To Multichannel Marketing in 2024

Some pairings just feel…right.  Batman and Robin. Sherlock and Watson. Kirk and Spock. But outside of fictional characters, this rule holds true in the business world. Once you find the right synergy, things get easier. With that in mind, we’re talking about multi-channel marketing this month!  How do you find the right channels? Correct messaging?…

Customer Personas and Building Your Audience

Being a business in 2024 is…a challenge. Industries are changing faster than ever, new competitors overnight, resource constraints and socioeconomic pressures… These trends, and others, are causing savvy business-owners to look in the mirror and ask: “What do my customers want?” Or more accurately, “Why do customers want (or not want) to do business with…

Top 5 Marketing Topics of 2023

As the year draws to a close, it’s a good time to reflect on trends from the last year. Specifically, the most popular topics that made a difference in the world of database marketing! Through our blog, social media, and of course working directly with clients, we’ve gotten a good sense of what strategies moved…