As marketing strategy has evolved over the last 10 years, the concept of multi-channel marketing has become more ubiquitous. The concept, on its face, is simple. By using multiple marketing channels (email marketing, digital advertising, social media, direct mail, etc) your business can engage potential customers wherever they may be. But this brand of marketing…
What does it take to efficiently target in 2023? Quite a bit! It means research into identifying who your ideal customer is, where they are, what messaging they respond to, the best marketing vehicle to utilize, etc… So with this in mind, data modeling is here to assist! In this month’s post we’ll dive into…
Customers in today’s world are fickle. Your business could be their favorite one day, and the next day…Not so much. So what can you do? Adapt! Using data you can make your business flexible enough to identify and respond to whatever shifts your target audience may throw at you. And as the resident data experts…
“Before you can enter a New Year, you should probably look back at the previous one” Okay, we made this quote up…But it makes a lot of sense doesn’t it? To be able to take a major step forward, at times you need to take a step back. So that’s why we’re using this month’s…
A wise man once said: “Timing is everything…” We don’t know who that wise guy was, but he made a great point! The validity of that statement even stretches to marketing. Being able to time your marketing/messaging is a large part of your marketing being successful…Or unsuccessful. This month’s blog is all about timing your…
Customer retention is pretty important. In fact it’s REALLY important! Customers tend to be more fluid in the modern-day than they were in the past. It’s not that they don’t like your brand, but it’s just that there’s more options than EVER. So if you’re not consistently engaging them, they’ll find someone who will… But…
Businesses fail for a myriad of reasons. And those reasons change depending on industry, the age of the company, internal affairs, etc, etc. But what we’ve learned as a database marketing company, and working with client after client, is that identifying issues before they happen is the best way to solve them. So that’s what…
Big businesses use data…A lot. (94% of enterprises say data is essential to business growth) Data has helped to propel the major companies of the world into a new way of doing business over the last 20 years. But what about small businesses? Can data have the same transformational effect on smaller companies? The answer…
Building a successful company is pretty hard, in fact it’s REALLY hard! So how do you build a successful brand identity to pair with what you’ve made…? That’s what we’ll be discussing in this month’s blog! We’ll dive into the Who, What, and Why of business, and how a little bit of data can go…
The bond between a business and its audience isn’t something to be taken lightly. Loyal consumers aren’t easy to find! So when the opportunity to grow closer to your audience arises, SEIZE IT! But what if you could create opportunities to deepen the relationship with your customer organically? Using information that’s already available? Enter relationship…