Data hygiene is, to data geeks, a way of describing data that is considered “clean” by being relatively error-free. Dirty data refers to a number of errors in your database, including duplicate records, incomplete or outdated data, and improper parsing of record fields.
So—why is data hygiene important? And how will that help your email and direct mail marketing campaigns? Let’s go over a couple of key points about data hygiene and why it is important to your business.
How Dirty Data Happens
Consider your website’s email and data collection. People sign up for your newsletter, purchase your product and provide their info, and/or opt-in for news, updates, and deals from your company. As you collect the data from all these users and site visitors over the years, some (or a lot) of this data is bound to be incomplete, duplicate, or just all-out incorrect.
Some obvious scenarios include people using fake info to snag your 10% discount if they sign up (or whatever other offers you’ve put out there to entice a data exchange). Other scenarios happen all the time, but we may not consider them.
People move. People die. Some people go to jail. And some folks end up in nursing homes.
And a whole bunch of other stuff happens to people, too.
These are the kinds of factors that are definitely significant when you consider data coming from years and years of data collection, and it all ends up messing up your data hygiene.
Why Dirty Data Matters (and how we can help you)
Dirty data matters because your outreach through the database you own is completely dependent on the quality and accuracy of that data list. If there are duplicate entries, or a lot of entries that don’t exist anymore—then you’re not only missing opportunities, but you also might be wasting your marketing budget on mail to people who are no longer there or get a lot of issues and red flags popping up that makes your endeavors more likely to be marked as spam.
You’re not spam, and you know you have great things to share! And that’s where we can help you clean up your list, by appending the data to be as accurate and highly targeted as possible. Once you have a list that is of good quality and targeted properly, you will definitely see a greater response through your marketing channels.
Let Us Do Your Dirty Work (aka Data Cleansing)
Let us help you sort and clean up the data you’ve worked hard to collect over the years. We can
help you ensure the quality of internal data to make sure you meet more of the right audience.
This process will also help reduce returns and undeliverable mail, and avoid wasted mailings to those who have moved, passed away, or—you know—ended up in the slammer.
We’re humans providing data services to other humans, and at the end of the day that data is all about more humans. Our goal is to listen to your needs and help find solutions to meet your requirements. It is always our goal to provide the very best in overall solutions and match you with quality services at a fair price.
Get In Touch with Our Team
Get in touch with our team to learn more about data hygiene and how we’re making your dirty data clean again.