With limited information, IDS can append geographic, demographic, and psychographic elements to a customer database including phone and e-mail addresses. In other words, we use advanced data tools to make sure your communications are going to people who are in the areas you want to reach, are a financial match for your offerings, and are interested in your type of offerings. These additional elements will help identify individuals within a database when building a marketing campaign. When connecting with businesses, we utilize firmographics — demographics of businesses, so to speak — to generate and clean up business lists.
DATA OPTIMIZATION
Data Optimization
Customer Persona Profile Report
With a Customer Persona Profile Report , IDS can help you to better understand a database you’re already using. This analysis helps you understand the types of customers that use the products or services in your database.
Your Customer Persona Profile Report will:
- Identify the characteristics of your most successful customer base
- Provide an executive summary for the type of customer that should be targeted in future direct marketing campaigns.
- Use those characteristics — demographics, psychographics, geographies and more — to create a custom contact list of high-value prospects
Modeling
IDS uses modeling to increase the response of your campaign. It allows us to improve your targeting by finding those with a higher likelihood of responding and using your product or service. This drives higher response rate and lowers customer acquisition costs.
To show you the intricate details of your market penetration and identify the greatest opportunities, IDS builds custom reporting for every location or market you target.
Phone and Reverse Phone Append
With name and mailing address, we can append phone numbers to customer files and can also take phone numbers and reverse append name and mailing address. All telephone numbers are scrubbed against the National Do Not Call list as well as state specific Do Not Call lists.
Email and Reverse Email Append
Optimize your data by appending emails to your current customer database. We can append emails from both consumer and business lists or take emails and reverse append name and mailing address. Starts building that connection with your customers who already know you.
Demographic Append
There is no better way to understand who your existing customers are than to append demographics. Leverage this information into making informed decisions on your marketing campaigns and to taylor the selections of demographics on future list rental campaigns. With over 750+ selections to choose from, let us complete the picture.
Firmographic Append
Complete the picture of your existing business customer file by appending information such as sales volume, employee size, industry type, is it a public or private company, square footage, the year the business started, and more. Use this information to guide you in who you should be targeting for future campaigns.
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Social Media Append
We will append all historical emails to your list. Maybe a person’s current email isn’t the one they used to sign up on Facebook or Instagram. With our social media append, this gives you a higher % chance of identifying the email used to sign up to social media for digital marketing. This is not an email list to be sent emails too as some are bad and would be bad for your IP address.