The importance of interesting and engaging marketing is at an all-time high. Loyal customers are scarce, marketing that can hold the attention of its viewers is more important than ever.
How is this being done most frequently? Through multichannel marketing.
(The use of several media channels for spreading marketing messages.)
But within this use of different channels, there are some that we’ve found to be critical in gaining customer response, and building competitive advantage.
That channel is direct mail, and we’re going to explain how (and why) this form of marketing can revolutionize your multichannel marketing efforts TODAY.
Let’s get started!
Research, Research, Research
Research is the first step to starting a business…
It’s also the first step to starting a successful marketing campaign! And by starting with accurate direct mail data already, making decisions on the other channels becomes significantly easier to do.
- How should I blend different marketing channels?
- Which target audience is most viable?
- What geography is best for my business?
- What message will be received the best by my consumers?
All these questions and more…We can answer!
Good Data, Good Results
Next, with the right data in place, the campaign can get started in earnest.
After the initial deployment of your messaging, the quality of your data insights and assumptions will become clear (i.e. Is the campaign performing as expected?)
This begins the process of tweaking and adjusting the campaign to find the best approach to take – which inevitably changes as the campaign ebbs and flows.
The results (good or bad) of different channels will guide the changes to be made. As your partner, aka IDS, collects this info AND puts it into action.
With our approach to direct mail marketing, we will find you an approach that is both cost-effective AND impactful
(Trust me, we do this sort of thing a lot)
The Road Less Traveled
With these benefits in mind, the obvious question is: Why doesn’t every business start with direct mail?
We’ve found the main reason(s) to be:
- A lack of understanding regarding the channel and how to best utilize it.
- Lack of internal resources to launch campaigns efficiently.
Just to name a few…
But these don’t have to be roadblocks! When leading with direct mail marketing it’s imperative you partner with an experienced team.
While multichannel campaigns can be wildly successful, the impact of a failed campaign can be equally damaging. An investment in the earlier stages of building out your campaign strategy can pay real dividends down the road.
For those that take this holistic view, a whole world of untapped market potential awaits!
Conclusion
And that’s how direct mail data can impact your multichannel campaign!
This approach not only offers a deeper level of insight into your existing audience, it also gives you a chance to penetrate into new ones.
And we’re happy to explain the nuances of this approach, feel free to get in touch with us today!
-The IDS Team
