In contrast to how it may feel at times, there’s an audience for your product/service.
You just need to find them. That’s the hard part…
The question many marketers (and businesses on a whole) are constantly asking: How do I find my target market?
One of the first steps of answering that question is finding a reliable way to contact a wide range of people in your addressable market.
And in today’s blog we’ll walk you through a flexible solution that can help you do just that.
(And more!)
Why Apartments?
One of the first questions you may think is “…why do apartments matter to marketing?”
A few reasons.
Apartment communities tend to attract similar demographics. Effective for large-scale marketing and reaching a high volume of potential customers.
Making for a low barrier to entry (when done correctly)
These few characteristics make launching a mail campaign a very attractive option for businesses looking to make an impact. But an important question to answer is “why”.
Specifically, why is it effective?
Direct Mail 101
70% of consumers say direct mail is more personal than online interactions.
Why?
Because the daily mail is a ritual for many Americans. Important information critical to people’s lives come through the mail on a daily basis.
Deleting 100s of emails all at once? Reasonable.
Shredding your mail without even giving it a look? No way!
So much so that the average direct mail response rate is 5–9 times higher than email response rates.
While other channels continue to be overused and overcrowded, mail continues to a be a great source of competitive advantage for your business. So, how do we do it?
The IDS Method
Mailing campaigns (like all marketing campaigns) live and die by the information they’re powered by.
Meaning the data and contact lists that fuel your direct mail strategy is arguably the most important component. In some ways, the success or failure of a campaign is determined before it even starts!
Luckily, we take all this into consideration!
With our access to data, we can help drive your campaign from start to finish. One of the best parts about this method?
All of our data is cleaned and validated, keeping your delivery rates as high as possible.
- Ensuring that messages reach the intended target audience.
- Reducing costly returns and undeliverable mail.
- Less wasted mailings on individuals who have moved — and tracking of these individuals to keep their information current.
Launching a large-scale campaign to several apartment communities is A LOT easier when you have the right information!
Conclusion
In 2025 direct mail will continue to be one of the marketing channels with the most opportunity.
Apartments are just one of the many methods to maximize its effectiveness.
Curious to learn what other strategies are out there? Get in touch with us!
-The IDS Team
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