Last month we covered the basics of retargeting. What it can do, why businesses use it, and what it could mean for your business in 2025 and beyond.
(In case you missed it – click here!)
This month we’re giving you an early Christmas to give you the edge on the competition in 2025…
Starting campaigns faster.
Let’s start with direct mail.
Direct Mail
The criticism for “old school” mail marketing is often the difficulty with getting off the ground.
Most business owners don’t know where to begin, or more specifically who to target. In a landscape where marketing budgets are tight, businesses want to be certain to receive a return on their investment.
With a retargeting strategy you can quickly understand which prospects are most likely to engage with your business.
This seamless experience can be made even easier by choosing a partner who supports retargeting and direct mail. Advanced marketing solutions, all in one place!
74% of business marketers say they get the highest return on investment from direct mail marketing, more than from other promotional channels they use!
Email Marketing
Just about every business uses email. A low barrier to entry and easy to get off the ground.
Therein lies the problem!
As one of, if not the most, saturated marketing channels, attempts at large-scale email marketing often goes completely unseen.
Note: More than 40% of email users claim that at any time during the day they have more than 50 unread emails in their inbox!
What’s the way forward?
With retargeting as the “backbone” of your email list the strategy changes from “spray and pray” to “tailor and target”
With more insights on your “real audience” subject lines, email copy, and call-to-action can take a step forward – becoming more personalized and effective!
Looking to understand what “data-driven” email lists look like? Click here!
Social Media
Staying top of mind with potential customers is something every business chases.
Traditional marketing wisdom says a customer typically needs to see your product or brand message at least seven times before they are likely to make a purchase decision.
What this means is meeting your customers in the places they frequent the most.
Social media is a great match for retargeting given how fast information can be put into action.
Note: Approximately 73% of community-dwelling individuals in the United States aged 50–64 years and almost half (45%) of those 65 years and older report using social media
Believe it or not, increasing awareness on social platforms can decrease “abandoned carts” and unfulfilled orders!
Conclusion
Retargeting is a tool many businesses can benefit from in 2025 and beyond.
The start of the year is the perfect time to embrace new strategies and reevaluate the best way to connect with your target audience.
Need a little help? Get in touch with us.
Happy Marketing!
-The IDS Team
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