When devising the best marketing strategy, most businesses struggle with the same things. Reliable information Budget constraints Channel selection But what if there was a way to counteract these obstacles to make marketing efforts easier? Enter data appending. A process to supplement missing consumer information with additional data from another database or external sources. In…
A New Year is here, and with it comes new considerations for how best to optimize. Artificial intelligence, automation, the list goes on and on… How about a reinvestment into actionable consumer data? It may sound obvious, but reliable consumer data is poised to have a real impact on connecting with your audience. Let’s start…
In the world of marketing there is no shortage of different strategies to try. Useful (and not so useful) marketing tactics are always being devised. But we’ve come to realize that there are several “truths” in the marketing world. Strategies that will continue to be useful…forever! One of these strategies? Targeting. Which in essence is…
Big businesses use data…A lot. (94% of enterprises say data is essential to business growth) Data has helped to propel the major companies of the world into a new way of doing business over the last 20 years. But what about small businesses? Can data have the same transformational effect on smaller companies? The answer…
Justin Hamilton is the founder and owner of Innovative Database Solutions, and his introductory blog post will give you an idea about who we are, what we do, and why we stand behind our work in direct marketing, database solutions, and ways to boost your sales with such a commitment to excellence. A History in…