When devising the best marketing strategy, most businesses struggle with the same things. Reliable information Budget constraints Channel selection But what if there was a way to counteract these obstacles to make marketing efforts easier? Enter data appending. A process to supplement missing consumer information with additional data from another database or external sources. In…
In contrast to how it may feel at times, there’s an audience for your product/service. You just need to find them. That’s the hard part… The question many marketers (and businesses on a whole) are constantly asking: How do I find my target market? One of the first steps of answering that question is finding…
A New Year is here, and with it comes new considerations for how best to optimize. Artificial intelligence, automation, the list goes on and on… How about a reinvestment into actionable consumer data? It may sound obvious, but reliable consumer data is poised to have a real impact on connecting with your audience. Let’s start…
Any business in today’s world knows converting members of your target audience to actual customers is hard work….really hard work. But maybe there’s a way to make this effort a bit easier…? In this month’s blog we’re discussing the art of retargeting! A process to capitalize on website visitors and convert them into full-fledged customers…
Every organization is facing data challenges, in one way or another. But as obstacles arise, so do flexible solutions to overcome them! Our blog this month will detail a few of the most prominent challenges businesses face in relation to data, as well as our recommendations. We guarantee there will be something in this post…
Marketing, for many businesses, is a hassle. Costly, time-consuming, and overall just difficult. But here’s a little secret…It doesn’t have to be. There are innovative approaches to your marketing challenges that are quick to implement, customizable, and customer-friendly! And in this blog we’re going to tell you about a few that you can take advantage…
As the year draws to a close, it’s a good time to reflect on trends from the last year. Specifically, the most popular topics that made a difference in the world of database marketing! Through our blog, social media, and of course working directly with clients, we’ve gotten a good sense of what strategies moved…
The world of business is competitive. So much so that the challenges popping up are growing increasingly difficult to manage. Businesses that can’t handle the growing pressures (societal, regulatory, etc) continue to fall. But there is a way forward. Marketing departments are tasked with growing market share and keeping audiences engaged in the latest products/services…
The importance of interesting and engaging marketing is at an all-time high. Loyal customers are scarce, marketing that can hold the attention of its viewers is more important than ever. How is this being done most frequently? Through multichannel marketing. (The use of several media channels for spreading marketing messages.) But within this use of…
As marketing strategy has evolved over the last 10 years, the concept of multi-channel marketing has become more ubiquitous. The concept, on its face, is simple. By using multiple marketing channels (email marketing, digital advertising, social media, direct mail, etc) your business can engage potential customers wherever they may be. But this brand of marketing…