A New Year is here, and with it comes new considerations for how best to optimize. Artificial intelligence, automation, the list goes on and on… How about a reinvestment into actionable consumer data? It may sound obvious, but reliable consumer data is poised to have a real impact on connecting with your audience. Let’s start…
As the year draws to a close, it’s a good time to reflect on trends from the last year. Specifically, the most popular topics that made a difference in the world of database marketing! Through our blog, social media, and of course working directly with clients, we’ve gotten a good sense of what strategies moved…
As marketing strategy has evolved over the last 10 years, the concept of multi-channel marketing has become more ubiquitous. The concept, on its face, is simple. By using multiple marketing channels (email marketing, digital advertising, social media, direct mail, etc) your business can engage potential customers wherever they may be. But this brand of marketing…
Have you ever heard the saying: “Less is more” It can apply to a wide range of things, and marketing budgets are one of them! With good data insights and the right partner, your business can maximize your marketing, without breaking the bank. And this month we’ll illustrate how a database marketing approach will help…
“Before you can enter a New Year, you should probably look back at the previous one” Okay, we made this quote up…But it makes a lot of sense doesn’t it? To be able to take a major step forward, at times you need to take a step back. So that’s why we’re using this month’s…
A wise man once said: “Timing is everything…” We don’t know who that wise guy was, but he made a great point! The validity of that statement even stretches to marketing. Being able to time your marketing/messaging is a large part of your marketing being successful…Or unsuccessful. This month’s blog is all about timing your…
Despite some of the specialized principles in the business world, there are a few universal truths that remain consistent regardless of industry, customer type, product, etc. One of those truths is that storytelling is a must You might think your business doesn’t qualify for this method of marketing, but it does! Because any company with…
No one really likes competition. Okay, well maybe some do. But for the rest of us, it can be a real headache. Figuring out strategies, devising counter-strategies, etc. Difficult stuff… But looking at competition in a more positive light; it forces you to be better. It forces you to look inward at your business; strengths,…
Big businesses use data…A lot. (94% of enterprises say data is essential to business growth) Data has helped to propel the major companies of the world into a new way of doing business over the last 20 years. But what about small businesses? Can data have the same transformational effect on smaller companies? The answer…
The bond between a business and its audience isn’t something to be taken lightly. Loyal consumers aren’t easy to find! So when the opportunity to grow closer to your audience arises, SEIZE IT! But what if you could create opportunities to deepen the relationship with your customer organically? Using information that’s already available? Enter relationship…